Different websites. One serious standard.
The work may serve different people and ambitions. Its purpose should still be clear in every decision.
Quality has to fit the work.
A public-service website, an international brand platform and an independent portfolio do not have the same job.
Each can be exceptional when it understands its audience, fulfils its purpose and delivers the experience with care.
Work with a reason to be recognised
These are broad forms of eligible work rather than fixed award categories.
- 01
Organisations & services
Websites that help people understand, trust or access an organisation and what it provides.
- 02
Brands & campaigns
Distinctive experiences that turn positioning and ideas into clear audience connection.
- 03
Commerce & platforms
Useful digital journeys that make discovery, decisions and action feel coherent and trustworthy.
- 04
Portfolios & practice
Focused websites that make expertise, thinking and a distinctive point of view visible.
Context changes the question
- 01
Who must it serve?
The needs, abilities and expectations of the people using the website.
- 02
What must it do?
The information, decisions or actions the experience is responsible for enabling.
- 03
What changed?
The useful outcome the work was designed to support or has evidence of creating.
Built for people, not a judging room.
The most convincing websites make sense wherever people use them, across devices, moments and levels of familiarity.
Visual distinction matters. Usefulness, access and trust are what make it last.
The work is not compared to a template.
It is understood through what it set out to do and how completely it delivers.
See the standard behind the recognition.
Four connected measures bring structure to a wide range of digital work.